Corporate image

LOGOS MOLESKINERIE 2011

Especially in the corporate world, it may be important for a firm or organization to establish a coherent, instantly recognizable identity or "brand" in consumers' minds. This can involve anything from the styling of the firm's products to its logos, stationery, dress code, an the design of its facilities: in short, the firm wishes to establish a corporate image.- Decoding Theoryspeak. Enn Ots.

Banal

CAMA 110923

In our search for the unique we all make or find the same things; desiring en masse the authentic and the exceptional, it all tirns out banal.- Winy Maas.

Elementarism

MANILLA 110221

The advance of modern science has been dominated by elementarism and reductionism. Every phenomenon considered is divided into its basic elements and relations and is viewed as the sum of these elements. The elementarism view has been dominant in the theory, and practice of art and architecture.- Juhani Pallasmaa.

Contextualism

MARQUESINA 110805

Contextualism offers a middle-ground position between an unrealistic frozen past with no future development permitted, and urban renewal with the total loss of the urban fabric.- Kate Nesbitt.

Aesthetics

SILLA 110506

...aesthetics as an umbrella term is used for qualities possessed by an artifact or building after it has been designed.- Paul-Alan Johnson.

Digital architecture

HOUSE 110830

I think there are very interesting times ahead for digital practices, and eventually it will just be the only way.- Winka Dubbeldam.

Detail

MANILLA 110216

Le bon Dieu est dans le détail.- Gustave Flaubert.