Creativity

MANILLA 110131

"... the bi-association of two previously unrelated ideas." - Arthur Koestler.

Corporate image

LOGOS MOLESKINERIE 2011

Especially in the corporate world, it may be important for a firm or organization to establish a coherent, instantly recognizable identity or "brand" in consumers' minds. This can involve anything from the styling of the firm's products to its logos, stationery, dress code, an the design of its facilities: in short, the firm wishes to establish a corporate image.- Decoding Theoryspeak. Enn Ots.

Banal

CAMA 110923

In our search for the unique we all make or find the same things; desiring en masse the authentic and the exceptional, it all tirns out banal.- Winy Maas.

Elementarism

MANILLA 110221

The advance of modern science has been dominated by elementarism and reductionism. Every phenomenon considered is divided into its basic elements and relations and is viewed as the sum of these elements. The elementarism view has been dominant in the theory, and practice of art and architecture.- Juhani Pallasmaa.

Contextualism

MARQUESINA 110805

Contextualism offers a middle-ground position between an unrealistic frozen past with no future development permitted, and urban renewal with the total loss of the urban fabric.- Kate Nesbitt.

Aesthetics

SILLA 110506

...aesthetics as an umbrella term is used for qualities possessed by an artifact or building after it has been designed.- Paul-Alan Johnson.

Digital architecture

HOUSE 110830

I think there are very interesting times ahead for digital practices, and eventually it will just be the only way.- Winka Dubbeldam.

Detail

MANILLA 110216

Le bon Dieu est dans le détail.- Gustave Flaubert.

Prototyping

MESA 110706

The most innovative practices today use rapid prototyping as a way of design thinking and not as a way to move more quickly to a final design.- Michael Schrage.

Beauty

MANILLA 110322

"Functionalism" has many forms. Its most popular form is the aesthetic theory that true beauty in architecture consists in thenadapting of form to function.- Roger Scruton.

Cottage

CABAÑA 110615

"...En un extremo del cielo, salían las estrellas. A eso se lo llamaba el este. En el otro extremo, detrás de ella, detrás de las cabañas, se ponían las estrellas. A eso se lo denominaba el oeste..." Contacto. Carl Sagan.

Chaise

SILLA 110606

"D´un geste prompt le capitaine saisit une chaise libre (une simple chaise en bois) qu´il plaça presque au milieu de la chambre; il en prit une autre pour lui et s´assit en face d´Aliocha, de nouveau si près que leurs genoux se touchaient presque." Les frères Karamazov. Fédor Mikhäilovitch Dostoïevski.

Middle moon

MANILLA 110228

Open & Close. Concave & Convex. Wared surface & Flat surface. Curve line & Straight line. Embodied in the supplementary form.

Estructuras óptimas

TABURETE 110513

"..., el problema de determinar la mejor estructura no admite una respuesta única y simple." Estructuras para arquitectos. Mario Salvadori & Robert Heller.