Corporate image

LOGOS MOLESKINERIE 2011

Especially in the corporate world, it may be important for a firm or organization to establish a coherent, instantly recognizable identity or "brand" in consumers' minds. This can involve anything from the styling of the firm's products to its logos, stationery, dress code, an the design of its facilities: in short, the firm wishes to establish a corporate image.- Decoding Theoryspeak. Enn Ots.