Creativity

MANILLA 110131

"... the bi-association of two previously unrelated ideas." - Arthur Koestler.

Corporate image

LOGOS MOLESKINERIE 2011

Especially in the corporate world, it may be important for a firm or organization to establish a coherent, instantly recognizable identity or "brand" in consumers' minds. This can involve anything from the styling of the firm's products to its logos, stationery, dress code, an the design of its facilities: in short, the firm wishes to establish a corporate image.- Decoding Theoryspeak. Enn Ots.

Banal

CAMA 110923

In our search for the unique we all make or find the same things; desiring en masse the authentic and the exceptional, it all tirns out banal.- Winy Maas.